Welcome to the portfolio of Tim Batterham.
For over a decade I’ve helped brands connect with their audience in ways that look or sound interesting enough to grab their attention. And I've done it for some of Australia's (and the world's) biggest companies.
With an art background, and some long-term collaborators, my work has helped bring gold Effie results to fruition, shaped some of Australia’s most trusted brands and driven unprecedented female participation in one of our countries most iconic sports.
Welcome to the highlights reel.
WESTPAC x CRICKET AUSTRALIA
Westpac took over the Cricket Australia sponsorship after 37 years with a competitor.
We thought, that’s a win worth celebrating, and who knows how to celebrate a win better than the team themselves? So we enlisted them to help Aussies all over the country celebrate their own wins, big and small.
BIG W ‘MAKE A LITTLE MAGIC’
To make a little Christmas magic, we developed ‘Santa Hands’, a boy who can magically turn everyday objects Christmassy.
And in the end he did just that to deliver BIG W’s best Christmas period in 13 years.
Entertainment ‘tap for fun’
Finding fun is surprisingly un-fun.
Until you get the entertainment app.
It’s stuffed full of family fun at discounted prices, so now all you have to do is tap for fun.
CommBank ‘More life, less admin’
CommBanks Everyday Account comes with a range of handy tools, all designed to help you spend more time enjoying life and less time doing life admin.
It’s sunny somewhere inc.
Brand development for a non-profit that embraces outdoor adventure as a tool for therapy for at-risk youth.
Collaborating with mountain bike brands like Dharco and getting a whole bunch of teens better acquainted with the great outdoors.
TAB 'They want it, you got it'
Did you know Americans have to pay to stream their own home grown US sport?
Well, we wondered, what would they do if they found out we Aussies got it live and free with TAB?
BIG W 'more for less'
A new always-on retail platform and visual identity to highlight BIG W’s great value and quality.
Designed for high volume and fast turnaround production, it launched in 2023 and did wonders shifting the brands value scores and sales.
Stockland
You know that feeling you get deep down, when you walk into a space and can imagine exactly what life is going to be like living there?
We brought that feeling to life to sell the Australian dream for Stockland.
*Sound up*
NRL ‘A Different League’
The NRL had a problem; parents who loved watching the action were hesitant to throw their kids into it.
So we created ‘A different league’ and hyjacked real games during live broadcast on TV and radio using real commentators.
The campaign created a surge in junior league participation, including a huge 33% uplift in female participation alone, all by showing a different side of the sport.
CommBank ‘A brighter australia’
We created the ‘A brighter Australian starts here’ platform for CommBank Business, highlighting some of the incredible projects the bank were funding.